Victor Obinali
If you have an online blog which has being approved by google Adsense you should know that this is a very easy way of making money online.
Almost all the successful that have generated money for their owners tends to have Google Ads showing up on pages on the site, now there are steps which you have to follow before you can start earning cash off your site that has Google AdSense
In this article we have compiled a list of the 5 methods which you can use and implement on your site to get more revenue, this methods are tested and trusted and if you implement them you will see an increase in your Adsense revenue.
Let's get started with this, make sure to read this article carefully till the end so you do not miss out on any important information.
1. Get a Topic strategy by finding the Right Keywords or Key-phrase for Your Site
Keywords or Key-phrase are the words or phrase a potential visitor input on search engine e.g google to get results.
Google is one of the biggest search engine, and a bloggers who need traffics, should know how to get this keyword used by users.
You can say the query input by a user on search engine for results e.g "How to make money online" is a keyword or key-phrase.
Alright you need to know one thing, the more traffic you get the more money you stand a chance of Earning from your site.
Note that you can get the keywords which are getting you much traffic and start working on keywords similar to that so you can start getting more traffic to your site
If you are using WordPress the Monster insight Search Console Tool can help you know this keywords, their CTR, Your site Clicks, Impression and much more, with this information you can then go ahead and start working on keywords similar to that one.
Using this Search Console Reports you can as well find out which keywords are most effective for Adsense earnings and work on them.
This search console has a feature within them which can help you get contents ideas and category which advertisers love the most and by working on them and getting traffic you are definitely going to get more traffic and an increase in Adsense revenue as well.
Work On Building or publishing High Quality Content
In business you will hear this evergreen statement "Consumers are King"
Same way in blogging but it isn't just consumers, but also "content is king" the more quality your content is, the more you satisfy your consumers/readers which are also kings.
Know this that this particular section can not be stressed out enough, if you wish to get more traffic you need to have a good quality content which talks about the title and gives the correct answer.
Google Search Results Page tends to put article which are considered high quality right at the top of the search results and this is something which you must have already heard off, so why write articles that are of no value.
Your article need to be unique if you wish to attract advertisers, traffic and more revenue to be exact.
To create valuable content there is a sheet code and this is by you taking a look at sites that already have high traffic.
After looking at them ask yourself what am I not doing that this particular site is doing it would be clear, after finding it out work on your contents so they can be as high quality as there's.
Note that after getting high quality post and they begin to perform well you should not forget to update them regularly.
Always Work With Social Media: One thing is for sure and that is, Popular sites out there are always working with social media and finding ways to get more traffic off that medium.
Social Media is some thing which you can implement and get a lot of traffic off alone from, you might not even be ranking on Google Search Results but your social media page can be giving you the enough traffic which you need.
When posting on Social Media It’s important to use images and videos when possible, rather than just text.
Implement Google Analytics: This can be considered as one of the best way of checking out whether your site is doing well or not, with Google analytics you can check who is currently on your site, which page gets more clicks and impression and much more.
Find Out How Far your visitor interacts with your site, i.e how they Scroll Your blog
There are perfect tools for bloggers to use and see metrics of how users interacts with his or website, this is not a mystery or magic.
We talked about the Monster Insight Search Console Reports plugins for those using WordPress, well if you are using this you can head to Scroll Depth Tracking Features, activate if and just like that you can begin to see the amount of scrolls you are getting.
If you see people scrolling down more often it means they are looking for something and you can place ads that displays as they scroll by doing this you can increase your adsense revenue automatically.
Follow Ad Placement Best Practices
You can not place ads on places which are irrelevant, you should try as much as possible to place ads on areas which are more likely to get views.
Home Page: This place includes the Home Page of your site, if some one is looking for an information they are most likely to head to the Home Page of your site.
Google recommends the placement of a 728×90 leaderboard above the fold of the homepage and below the main navigation bar.
Blog Post: Another one is on Blog Post, This is the most relevant because when some one search for something and finds your Title on Google Search Results and clicks on it they are directed to the Blog Post and not the Home Page, inputting ads on each Blog Post is necessary if you wish to increase your Adsense revenue.
Placing a 336 by 280 large rectangle ad unit at the top of the article also a skyscraper or medium rectangle unit on each Blog Post should be effective.
Take Advantage Of A/B Testing
You can run A/B Testing to see which Advertising Practices leads you to more revenue and which works best for you.
You can carry out this experiments simply through the Google Optimize MonsterInsights addon.
The Bottom Line
There are lot of other ways to improve your Adsense revenue which we could not add in this article, you can conduct your own research and find this ways so you can implement them on your site.
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